Our Strategy

Chancellor's Farm meadows

Image: Kiff Hancock

Wilder Somerset 2030

Our refreshed strategy

Adapting to face the scale of the challenge

Nature is part of who we are. It shapes our lives, our landscapes, our food, our health, our wellbeing and our resilience to climate change. But here in Somerset – as across the UK – wildlife is declining, habitats are shrinking, and climate impacts like flooding and extreme weather are becoming more frequent.

For over 60 years, Somerset Wildlife Trust has worked to protect and restore nature across the county. As the scale and urgency of the nature and climate crisis grows, we are focusing our efforts where they can make the greatest difference – and building a powerful movement for change.

This updated and refreshed strategy sets out how we will help nature recover, support people to act, influence the decisions that shape our future, and remain a strong, effective charity for the long term.

Download a copy of the Strategy Refresh document

Our Mission and Vision

Our mission 
Working for the changes needed for nature and people to thrive together. 

Our vision 
A Somerset where nature is thriving, with our wildlife and natural habitats playing a valued role in addressing the climate and ecological emergencies, and everyone inspired to get involved in nature’s recovery

We hope you will continue to support us and work with us, and get your friends, family and work involved too! We need now, more than ever before, to restore nature by building a movement for change.

Our Goals

Goal 1: Flourishing Natural World
Nature is improving everywhere with restored natural processes and functioning ecosystems, with at least 30% of land and sea protected, connected and managed for nature’s recovery.

Goal 2: The Power of People
Everyone has the opportunity to experience nature, with people in every area of society taking visible, impactful, and personally meaningful action for nature.

Goal 3: Prospering with Nature
Robust evidence providing better understanding of the state of nature in Somerset that transforms policies, decisions and actions, with nature valued as the foundation of our wellbeing and prosperity.

Goal 4: Thriving Somerset Wildlife Trust
Somerset Wildlife Trust is a bold, evidence led, inclusive and financially resilient organisation able to lead transformative change, recognised for our expertise, high integrity and collaborative approach, and we are accountable for our actions.

Impact Measures graphic

The challenges are big, but we can make a difference

With supporters and partners, we are already seeing change since the launch of our Wilder Somerset 2030 strategy: land secured for nature, communities taking action, young people leading, and stronger evidence influencing decisions. 

But nature is still under pressure, and the next few years are critical.

Supporting nature across Somerset

Somerset’s rich variety of landscapes is what makes it such a special place – for wildlife and for people. From our dramatic coastline to our peaceful wetlands, rolling hills and farmed valleys, each place offers something unique. Together, these landscapes support a huge range of habitats, species and communities.

We work across the whole county – supporting communities, farmers and landowners to care for nature. We also know that by focusing effort on key places, we can make a bigger, lasting difference. That’s why we have a particular focus on four landscapes – Somerset’s coast and seas, the Levels and Moors, the Tone Vale and the Mendip Hills - places where we can restore nature at scale, connect habitats, and create real benefits for people, wildlife and the wider county. 

Across all four landscapes, our goal is the same: to restore nature in a way that benefits everyone – supporting wildlife, strengthening communities, working alongside farmers, and helping Somerset thrive.

Map of Somerset's Wilder Landscapes

Our Values

We have also taken this period of reflection to look at our organisational values. These underpin the work we do and are the essence of who we are and what we stand for.

We are:

Ambitious
We are brave for nature, setting bold goals and leading with courage to deliver meaningful impact

Collaborative
We aim to build strong, trusting relationships with colleagues, partners and communities, valuing diverse voices in shaping our decisions and actions that are always focussed on achieving more for nature

Evidence‑led
We seek out robust evidence, stay curious about what works, and use insight to make informed, effective decisions

Accountable
We act with integrity, transparency and respect — for ourselves, for each other, and for the natural environment

Get involved

We’re building a wilder, more resilient world and it starts with people like you.
We invite collaboration across all sectors: From farmers and fishers to planners, businesses and communities - together we can change the story for people and nature.

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