Good is enough

Good is enough

When looking at individual sustainability, the internet is full of tidy lists of swaps, shoulds and quiet shame. Buy this, give up that, feel appropriately bad about the rest, meaning a lot of us feel defeated before we have even started.

This year, Earth Day had a request. Stop grading yourself. 

The trap of eco-perfectionism is stalling progress, the idea that anything less than total commitment is somehow pointless. The trouble is not that people don’t care; it's that when the bar for doing your bit is set so high, most of us cannot reach it, it’s hard to keep trying. 

Being honest about caring, taking action, and being an imperfect human living in an imperfect system is exactly what matters. None of us are perfect. All of us are trying. Part of what keeps the gap there is how hard it can feel to speak up at all. Talking about the brilliant things people are already doing, the repair cafés, the community orchards, the neighbours quietly rewilding a verge, can invite someone to point out the flight you took, the plastic in your bin, the ways you still cause harm inside a system where it is genuinely hard not to.  

Caring out loud can feel vulnerable. So a lot of us stay quiet, and the silence grows. 

wild walk people

Matthew Roberts

In my work across Somerset, I see this again and again. People are not short of care. They are short of time, money, and the practical support that makes the greener choice the easier choice. When those things are in place, action follows. The planet does not need a small number of flawless environmentalists. It needs a very large number of imperfect, engaged, slightly stubborn people who keep showing up. Real change does not begin with perfection. It begins with participation. 

Research suggests that around 87 per cent of people in the UK are worried about the climate, and roughly 55 per cent of us rarely or never talk about it.  

We all want a liveable planet for future generations. Clean water, breathable air, food they can afford and thriving wildlife and wild places to grow up alongside. Why does asking for that feel radical, political, or inappropriate for dinner-time conversation? It is the most ordinary, most human wish there is. The gap between what almost all of us quietly want and what the system is set up to deliver has grown so wide that even acknowledging it out loud feels scary. 

Talking is doing. Saying to a friend, a colleague, a stranger in the queue, that you are worried, that you can see the harm the system causes, that you do not actually want to spend your one wild and precious life working to shop, is action. Every honest conversation is a small crack in the illusion that nobody else cares and a small step towards change.