Job Description – Key Responsibilities and Tasks

Meet Fundraising Strategic Targets

Supervise and line manage the Fundraising and Supporter Care Team by building integrated programmes of supporter development activities that retain and grow donations and fundraising from existing supporters and deliver growth in income by recruiting new financial supporters to achieve financial targets.

Responsibility 1: Leading Public Fundraising Activity

Manage fundraising activity through:

• Leading the fundraising team to build integrated programmes of activities that increase donors and deliver growth in income.
• Growing annual membership numbers by managing and maintaining current recruitment channels. Oversee relationships and engagement with our membership including complaint management.
• Managing the relationship with the Trust’s face to face membership recruitment company, SWWFL, to deliver best efficiency and returns on investment.
• Planning and implementing integrated appeals and other ways for members and the public to give which deliver strong results to support the Trust’s fundraising priorities and targets.
• Working as fundraising leadership team with the Philanthropy and Trusts & Grants Managers, supporting the Head of Fundraising on strategic projects.
• Developing and testing activities based on insights and analysis to ensure the best return on investment across all segments of the supporter base, to support fundraising colleagues.
• Managing existing corporate relationships to maintain and improve corporate fundraising levels, supporting account management of corporate partners.
• Establishing a data collection strategy in line with current data protection rules and which creates a pool of warm leads to convert into donors.
• Ensuring our new supporter database (Raiser’s Edge) is fully developed within the Trust and developed to maximise our integration with existing systems. Supporting teams across the organisation to use RE to increase knowledge of existing relationships and creating opportunities for fundraising and engagement.
• Managing the workload, performance and personal development of the supporter development team to drive more support and income for Somerset Wildlife Trust.
• Being accountable for setting the Supporter Development budget and reporting on performance against targets, to help inform planning and product development.
• Championing the use of best practice marketing techniques, including data collection and GDPR, throughout the Trust, with a particular commitment to delivering high standards of supporter care and fundraising practice.

Responsibility 2: Developing sustainable income streams

Be proactive and nurture strong relationships by:

• Identifying, developing and testing new individual giving fundraising activities based on insights and analysis, to ensure sustainable fundraising income across a variety of sources that target all segments of the supporter base.
• Identifying and testing membership recruitment diversification channels and growing annual membership income via techniques including upgrades.
• Designing and implementing a fundraising strategy for corporates, including identifying targets, developing relationships, and significantly increasing income from this fundraising channel. Work with other corporate functions across the Trust to ensure a combined corporate offering that benefits everyone.

Responsibility 3: Developing Fundraising pipelines

Provide management and accountability by:

• Working collaboratively with colleagues to contribute ideas and knowledge to deliver integrated engagement and fundraising campaigns and the growth of other income streams, including gifts of £1k+, gifts in wills, Community Fundraising and Grant Fundraising.
• Creating user journeys and stewardship for our supporters to help retention and increase giving propensities.
• Developing a warm lead generation and development program to increase the number of potential donors within our database, supporting all areas of individual giving including Community Fundraising, Legacies, Major Donors and Patrons.
• Working with the Database Officer, Philanthropy Manager and Community Fundraising Manager to identify segments within the database that could be developed into Major Donors or to support other fundraising income streams.
• Investigating and developing an event strategy to help support specific demographic groups including Corporates, members and other key supporters, including the annual AGM and members day.