Somerset Wildlife Trust

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Local business shows support for environment

 22nd Oct 2010

James WelbelovedPet food company James Wellbeloved has shown its support for local wildlife by becoming a member of Somerset Wildlife Trust.

The Castle Cary based company has joined the Trust’s Somerset Pride campaign which enables local business to support vital work protecting wildlife and preserving wild places. The campaign has been developed in partnership with the Somerset Chamber of Commerce.

A major part of the development of the James Wellbeloved site involved caring for the wildlife already there, and planting new areas to encourage nature of all kinds.

A haven for wildlife

Marketing Director Peter Lancaster says: “Before we even started building, we consulted widely on how we could protect indigenous creatures such as badgers, dormice, newts and toads.  Several years on, I’m delighted to say that the site has become a real haven for wildlife ­ right at the beginning; we planted a wildflower meadow and hundreds of indigenous trees and shrubs.  We now see a wide range of butterflies and other beneficial insects in the meadow, and our storm relief pond has become a real haven for wild fowl, dragonflies, newts and toads.  It’s great to be working with Somerset Wildlife Trust, and we look forward to welcoming many more species on to our site.”

Somerset Wildlife Trust’s Corporate Relations Manager, Richard Cottrell, said: “We are delighted to welcome James Wellbeloved to the Trust as part of our Somerset Pride campaign.

“By joining our campaign local businesses can show their pride in Somerset and the landscape and wildlife we are privileged to enjoy here.” 

If you would like to find out more about the Somerset Pride campaign and the benefits available to businesses contact Richard Cottrell 01823 652449 or visit